Abdou Ramadan · Marketing & business lecturer
We work like steroids in growing a business
With the strongest, boldest offer ever presented in the digital marketing market.
Abdou Ramadan
Don’t pay a single cent for our services if we don’t deliver the results we promised.
100% money-back guarantee
So you can leave behind the psychological, financial and mental pressure of wasting money on digital marketing “spammers” who bring no results.
The system
Let us take you on a deep journey, and reveal one secret of the system we use with companies.
It is built on studies and research. Below is the first step of it: knowing your customer better than your competitors do.
01
Understand and identify your dream buyer
One of the biggest secrets to raising your sales at rocket speed is understanding The Largest Market Formula: a pyramid that splits the buyers in any market into four types, matched to the four stages of the sales funnel.
Understand it, and you can build everything on solid ground: speak to each customer in the right way, with the right offer and the right message for the exact stage they are in, until they trust you, buy from you, and see you as the expert, away from the noisy competition.
The Largest Market Formula
Every market splits buyers into four groups.
Each stage needs a different message, a different offer and a different piece of content.
4%
Buying now
Almost every ad on social media, TV and radio talks to them, so you and every competitor end up splitting the same 4%.
17%
Information gathering
Collecting information about you and everyone else, to decide who fits them best before they buy.
20%
Problem aware
They know they have a problem, but not yet the right solution, or enough to act on it.
60%
Not problem aware
The problem is real but still hidden from them. Someone has to point it out and explain it.
02
The real money: Information Gathering and Problem Aware
The real money sits in the two middle layers of the pyramid: 37% of the market. To win them, you have to move them from where they are today to the Buying Now stage, and you have to speak to each layer differently. You don’t tell someone “this product stops hair loss, buy now!” when they are not in the buy-now stage yet.
How to take customers from “just looking” to “shut up and take my money.” To reach the 97% who are not ready to buy today (but soon will be), you have to educate them. The more they know, the more likely they are to buy, and if you are the one educating them, they will most likely buy from you when they hit the Buy Now stage.
Your message has to be powerful, insightful and education-based, not about your company or its products. Do that, and you change the dynamics and psychology of the relationship: the customer stops seeing “another company that lies” and starts chasing you to learn more.
In practice: give them genuinely strong content (an article, a PDF guide) that helps them understand solutions to their problems; collect the most common questions from customers and sales, and answer them point by point; use The Magic Storm technique to present your solution as the clear choice; and make an offer they truly can’t refuse with The Storm Arrow technique. Done well, this moves the 97% all the way to Buying Now.
Sales funnel
All of this can be applied through a sales funnel.
Every business needs a system that keeps new customers flowing, turning cold traffic into warm customers who are ready to buy, not time-wasters.
Attracts
Educates
Nurtures
Gets prospects to act
03
The Storm Agency Strategy: know your customer
Most people think a buyer persona means age, education and so on. But if you can’t define clearly and precisely the kind of customer you want to reach, that is the difference between profit and loss later.
You must know your customer intimately: their primal desires, their fears, their aspirations, hopes and dreams, the way they think and feel, and what they do. As Robert Collier said, “Enter the conversation already taking place in the customer’s mind.”
The Pareto principle says 20% of your customers drive 80% of your results. Its sharper twin is 64/4: the top 20% of your top 20%, about 4% of your customers, bring in 64% of your sales. That 4% is the group you have to study deeply.
04
Your power 4%
Why do we call them that? Because they are the customers who can truly make you rich. Once you identify them, study: age, gender, location, what they enquired about, which channel they came from, their passions, dreams, fears and desires, the traits they share, their education level, and the pains that literally keep them up at night. We use our own in-house framework to collect this information.
Next comes your research: find the top three phrases your audience searches for around your product or service, then look where they actually spend their time (Google and popular blogs, LinkedIn, forums, YouTube comments, Amazon reviews, Reddit, Quora and social media). Note what they say and feel, what pleases and frustrates them, what worries them, and the exact language they use about products already on the market.
Organise what you collect into categories, find the dominant emotion, then find the gap the market has left open for them. That gap is your ticket into their heart and mind.
05
Answer The Public
Want to read what is going on in your customer’s mind? Answer The Public is one of the most powerful tools for finding the questions your customer asks and the topics they search for most.
Once you know their questions, you know the obstacles and problems they face, and you can start presenting your solution. At this point you are still collecting data. In the next step, we draw the customer in detail.
06
Create your dream buyer avatar
Knowing your customer changes everything: the offer you make, your marketing strategy, your value proposition, your pricing, the language of your copy and the channels you use.
The market has changed. “My target is business owners” is too general to work any more. Specificity is key. It focuses you on the customer who truly fits your business, and makes your marketing message and copy sharp and hard, like the tip of a spear that cuts through the noise in your marketplace, which ultimately leads to a more profitable business.
07
Nine questions to define your dream buyer
Answer each one as specifically as you can. General answers lead to general marketing.
1. Where does your dream buyer hang out and congregate?
Where do they spend their time, online and offline? “On Facebook” is far too general. Be specific: which groups, which conversations, which projects. The answer tells you where to market, what to say there, and how your copy should sound.
2. Where does your dream buyer get their information?
When they need an answer, where do they go first? A Google blog, a book, a magazine, YouTube?
3. What are their biggest frustrations and challenges?
One of the most important questions, because it draws the shape of your customer. The frustrations must be specific to what you sell, for example “I need to lose ten kilos before my wedding” or “I need someone to just write this sales copy for me.”
Whatever you sell has to solve a problem big enough that your dream buyer will happily pay you to solve it. Knowing these frustrations also tells you which emotions to speak to (sadness, anger, fear, remorse, hope, a desire for something better), so you connect with them on more than a rational level.
4. What are their hopes, dreams and desires?
Knowing them lets you paint a clear picture of the life your customer will have after using your product. Think of it as selling a dream, delivered through real, realistic promises. If your product truly helps them reach those desires, writing copy that touches them becomes much easier.
5. What are their biggest fears?
What is their deepest fear? What keeps them up at night, tossing and turning? What do they worry about but never tell anyone? These answers matter even more than their dreams, because people are motivated more by pain than by pleasure, and more by the fear of loss than by the desire to gain. Your ads and landing pages should speak to relieving that pain.
6. What is their preferred form of communication?
Email, Facebook chat, WhatsApp? Use the channel that suits them, so you never intrude on their privacy or lose them.
7. What phrases, exact language and vernacular do they use?
You find this through your research in the groups and places they spend time. It is the language your customer speaks, and the language we use with them everywhere: website, chat and ad copy.
8. What does a day in your dream buyer’s life look like?
We use our own matrix to analyse this question in detail.
9. What makes them happy?
Buying is not a simple exchange of goods for money. People are emotional, and they love brands that make them feel good about themselves. The better you understand your customer, the more you can surprise them at every stage of the journey, and the more they connect with your brand emotionally and become loyal, long-term customers.
08
The end of the first step of our system
This was one step of a tight system that took years of experience and testing to build, so we could offer it to companies and help them grow their sales and their brand at rocket speed.
Client stories
Listen to our customers
Limited capacity
Room for only 3–5 companies.
The market is crowded with garbage agencies, so we came like a storm to clean it up, with the boldest offer there is, to partner with real companies we intend to write success stories with.
We currently have room to manage only 3–5 companies, and we will have to apologise to the rest until we expand, which we can’t promise yet. Moving fast is what secures your priority, backed by a 100% money-back guarantee if the agreed results are not achieved.
Work with us
Let’s build your sales system.
Marketing & business lecturer. Sales systems that turn cold traffic into warm customers who are ready to buy.
Useful links
Work inquiries
- Interested in working with us?
- admin@abdouramadan.com
- Tel: 01012715542
- El-Mahalla El-Kubra, Gharbia, Egypt
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